Before she received loans from Grameen de la Frontera, Carmen Baldenegro’s store was a simple window into her house. Now it is a well-stocked, separate store with two refrigerators and metal shelves in her small village in Sonora, Mexico.

“If you buy things for yourself, your business won’t thrive,” she says. “It’s important to use part of your profits to keep buying for your business.”

In addition to building her business, Carmen has been able to use her proceeds to take care of her two daughters and supplement her husband’s income from working in the fields and the shrimp hatchery.